Templates · OKRs for teams
Product OKR example
An objective about whether new users get value - and stay - instead of how many features shipped.
The goal
Make the new onboarding the reason people stay
Due the end of the quarter; check in weekly. Numbers are examples - change them to yours.
| Metric | Target | Why this number |
|---|---|---|
Activation rate Each check-in is the new reading | 35% → 50% | The share of signups who reach the moment the product is useful. Define that moment once, then keep it. |
Week-4 retention Each check-in is the new reading | 22% → 30% | Activation that doesn't last isn't activation. |
Time to first value Each check-in is the new reading | 25 minutes → 10 minutes (should go down) | The onboarding's job, as one number that should go down. |
Weekly users of the new feature Each check-in is the new reading | 10% → 25% | Shows whether the launch is used, not just shipped. |
GoalNexa forecasts each metric from its check-ins and gives the goal a health badge - on track, at risk or off track - long before the end of the quarter.
Set it up
With your AI assistant
Connected to GoalNexa (setup guides)? Paste this - it shows you a draft before creating anything:
Create a goal in GoalNexa: "Make the new onboarding the reason people stay", due the end of the quarter (ask me for the date). Metrics: - Activation rate (unit: %): start 35%, target 50%, latest reading - Week-4 retention (unit: %): start 22%, target 30%, latest reading - Time to first value (unit: minutes): start 25 minutes, target 10 minutes, latest reading - Weekly users of the new feature (unit: %): start 10%, target 25%, latest reading Check-ins weekly. Show me the draft before creating it, and let me change the numbers.
In the app
- Create your free account and pick "Website" in the first-run steps (or "New goal" on the dashboard).
- Add the goal "Make the new onboarding the reason people stay" with its date, then its 4 metrics - start, target and unit as above. For an amount that adds up, set "Each check-in is" to "An amount to add to the total"; for a target per week or month, set "Target is for".
- Set each metric's check-in schedule to "Weekly" so reminders keep the numbers current.
Tips
- Retention lags: expect its forecast to settle only after a few weekly readings.
- Comment on the goal when you ship a change - the timeline then explains the jumps in the chart.